Sustainable School Fundraising

Imagine this:you’re at home,relaxing,and you get a knock on the door from adorable3rd graders selling unhealthy foods like cookies and candy. The 3rd graders are so cute and you want to contribute help but you pause and wonder,“Do I really want to buy what they are selling?” I find myself in this situation very often and I donate money without taking the product that is being sold.

Recently,I analyzed the rate of return from my children’s school fundraiser and was very surprised. Joe Corbi’s fundraiser kit has a 50% return of profit and it …read more

Pay It Forward

In the March 16th Sunday Edition of the New York Times,they ran an interesting article about “The Science of Paying it Forward,” highlighting the connection between witnessing generosity,being the recipient of generosity,and being generous.

Have you ever been at a toll booth or in a drive-thru line and your toll or order was paid for by the car ahead of you,then you in-turn paid for the next person? That’s the concept around the study reported on in this article. The study included more than 600 participants from Amazon’s Mechanical Turk,a crowdsourcing internet marketplace where users …read more

Housing for the Homeless

Homelessness is extremely prevalent in most cities and very costly to everyone in society. For individuals who are homeless,the cost of being homeless is their life. The homeless face a variety of health issues ranging from the lack of nutrition to fighting the elements of nature.

Those of us who are not homeless,pay the cost of homelessness through an increase of public services such as police,hospitalization and correctional systems.

In Baltimore City,the average cost of one emergency room visit is $1,354. Per the state of Maryland,the approximate daily cost to house an inmate is …read more

Tools to Collaborate

So you want to make a difference,but you can’t do it all by yourself. Whether you personally want to do something for your community,your nonprofit wants to launch a new program,or your work team needs to implement a project,collaboration is essential,especially in these times of lean resources.

Collaboration with community members,nonprofits,large corporations,small businesses,artists,or government agencies can maximize your efforts and increase your audience. There are many benefits of collaboration including new skills and abilities,variety of ideas,increased man power,additional monetary resources,and improved efficiency. These advantages can …read more

Education for All

Why is higher education so costly? Is the point of higher education to exclude those who cannot afford to pay or to empower people with ideas which would boost innovation? According to US New and World Report,Columbia University’s tuition is $50,000 a year as compared to Berea College’s tuition of $1,070 a year. What has led to this price gap?

It is debated that students receive more value from an expensive college verse a lower cost college. If the concept for higher learning is to be educated or to learn a technical skill,the cost of education should not …read more

So your heart is broken. Now what?

Sabrina Bond and the young women of Finding the U Within pose for a group picture.

Last week,a woman made a heartfelt plea on medium.com that the recent uptick in violent crime in her part of Baltimore was breaking her heart. Although many Baltimore residents could sympathize with her frustrations with the political leadership in the city,others were frustrated that her article was long in hand-wringing and short on thoughts on how to move forward. Aside for a plea for more beat cops in her district,the piece did not offer suggestions on how the very complicated …read more

The War on Poverty

“There is nothing new about poverty. What is new,however,is that we now have the resources to get rid of it. The time has come for an all-out world war against poverty … The well off and the secure have too often become indifferent and oblivious to the poverty and deprivation in their midst. Ultimately a great nation is a compassionate nation. No individual or nation can be great if it does not have a concern for ‘the least of these.” Martin Luther King,Jr.

In 1967,Dr. King wrote Where Do We Go …read more

How to Create a Brand Promise

Earlier we introduced the concept of Brand Promise in the post,The Brand Promise:What does it mean for the Nonprofit and Public Sectors? In this post,we’ll go more in depth on how to craft it.

Consider the following brand promises:

Scott Russell,who is a motivational consultant and co-founder of Russell &Russell Consulting,promises “Open and honest leadership delivered with humor and a smile.” The NFL:“To be the premier sports and entertainment brand that brings people together,connecting them socially and emotionally like no other.” Virgin Worldwide:“To be genuine,fun,contemporary,and …read more

The Brand Promise:What does it mean for the Nonprofit and Public Sectors?

When you think of a brand,what’s the first thing that comes to mind? Maybe it’s the catchy tagline (“Be all that you can be,” “Don’t leave home without it,” “I’m lovin it”) or a recognizable logo (Red Cross’ red cross,Nike’s swoosh,McDonald’s golden arches). While these words and images are an important part of reflecting the brand,they are not the total brand. The heart of a brand is its promise. Consider this quote from the whitepaper,Nonprofit Brands in the Age of Supporter Shift,by Marc Chardon,former President and CEO of Blackbaud:

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Things That Makes Us Go “Hmm..”:Income Inequality

Here at Campaign Consultation,we’re closing out the year thinking over things that makes us go,“Hmmmm…,”particularly ongoing issues that didn’t really evolve over 2013. This video has been making the rounds in our office,and we’ve all been struck by both the persistence of this issue as well as how dramatically it illustrates the disconnect between Americans’perception and the reality of income inequality. Income inequality is a persistent and intractable problem,and this video has sparked many conversations on how to fix it,such as this article. Other articles,inspired by President Obama’s speech on income …read more